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Matthew Hoffman's You Are Beautiful billboard at Mohawk Street and Elmwood Avenue in Buffalo

You Are Beautiful billboard at Mohawk Street and Elmwood Avenue in Buffalo. Photograph by Tom Loonan.

Artist Talk: Matthew Hoffman

Friday, December 12, 2014 ● 7 pm
8 pm


Artist Matthew Hoffman will talk about his work You Are Beautiful, which is presented in Buffalo as part of the Albright-Knox's Public Art Initiative. Doors will open at 5:30 pm and AK Café will offer a happy hour with the artist and a DJ from 5:30 to 7 pm. 

You Are Beautiful presents the philosophical notion of essential beauty in our personal lives and collective landscapes. Hoffman has commented, “When the phrase ‘You Are Beautiful’ is integrated into a city or community, it creates an immediate positive dialogue.” Hoffman’s quest was to make a statement that was always true. “I found that I couldn’t make this statement true with any other word than ‘beautiful,’” he said. Though the artist pursues other projects that align with his enthusiasm for creating moments that support positive placemaking while advocating for public compassion, You Are Beautiful has become a lifelong commitment.

About the Artist

Matthew Hoffman (American, born 1979) is a Chicago-based artist and designer whose expansive portfolio has been exhibited internationally. His ideas and work have been included in GoodThe New York Times Magazine, and Ready Made. He has been published in a number of books by Gestalten, Droog, and Taschen. He was recently recognized in the New City’s Design Top 50: Who Shapes Chicago 2014 (March 2014), and was awarded Best Established Artist in the Chicago Reader’s public poll (June 2014). View Matthew Hoffman's Website

Initiative Sponsors

The Public Art Initiative is supported by the County of Erie and the City of Buffalo.

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