The pockets of each jacket contain postcards featuring artworks by the artists of adjacent paintings (so, for instance, the jacket hanging next to La Musique is filled with reproductions of other works by Matisse). Vilanova’s project is interactive—you’re invited to reach into the jackets and leaf through the postcards (but please return them when you’re done!). Entitled Old Masters, the work addresses how we weigh the value of paint-on-canvas “masterpieces” versus their photographic reproductions. Museum souvenir postcards, like those in Vilanova’s jackets, arguably allow us to have a more personal relationship with art, transforming it into objects we can handle, hang on our fridges, or carry in our pockets. In this light, it’s not so clear which object—original or reproduction—is the more “valuable.”
Oriol Vilanova: Anything, Everything is on view through July 21.