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Major Public Event: Thousands of Spectators Expected to Witness Western New York’s First Large-scale Video Projection Mapping Project, Illuminate AK, at the Albright-Knox Art Gallery

August 17, 2012

Buffalo, NY – On October 5, 2012, as part of M&T FIRST FRIDAYS @ THE GALLERY, the entire community will experience a spectacle of color and light on a scale never before seen in Western New York. The Albright-Knox Art Gallery, along with M&T Bank and The Advantage Company, will present Illuminate AK, Western New York’s first large-scale 3D video projection mapping project. The Gallery’s iconic 1905 Albright Building will come alive in 3D, telling the story of the Gallery’s history and famed Collection.

Thousands of spectators from across Western New York and beyond are expected to congregate on the Gallery’s grounds to enjoy this remarkable free show and unique civic experience. Two viewings of the projection are scheduled to be presented at 7:30 and 8:30 pm. Music and refreshments from Buffalo food trucks will add to the entertainment. This community-wide celebration of the Gallery’s 150th anniversary will be presented free as part of M&T FIRST FRIDAYS @ THE GALLERY.

The Gallery will partner with M&T Bank and the Williamsville, New York–based Advantage Company, which will lend its technical skills and experience to this unprecedented event. Extremely advanced and powerful 30,000-lumen projectors will create the spectacle. Albright-Knox Curator for the Collection Holly E. Hughes and Digital Media Manager Kelly Carpenter are collaborating with the video-mapping artist Daniel Hartnett to produce a totally unique and dynamic work that will be projected directly onto the Gallery’s 1905 Albright Building in 3D. Hartnett has previously worked with the artist Nam June Paik as an editor and created projections for David Bowie and The Beastie Boys.

“At M&T Bank, we know how important it is to support the arts. When the arts succeed, we all succeed. That’s why it’s an honor to support the Albright-Knox’s 150th year of making great contemporary and modern art available to our region and to the world. Illuminate AK is another example of how the Albright produces dynamic artistic events and makes the experience accessible to a wide and diverse audience,” said Shelley C. Drake, President of The M&T Charitable Foundation.

“We are very excited to present Illuminate AK to the Western New York community,” said Albright-Knox Director Louis Grachos. “The opportunity to celebrate the Gallery’s 150th anniversary through such extraordinary and artistic means is incredible. We look forward to using this technology to illuminate the past and the present, and we hope that everyone will come down to the Gallery to enjoy the experience.”

Three-dimensional video projection mapping makes large buildings come alive with color, depth, and motion. Images are manipulated to fit seamlessly onto a building’s architecture, creating the illusion of three dimensions without the need for  3D glasses. Major video projection mapping projects have been presented at the Vimeo Festival and Awards, on London’s Millbank Tower as part of a deadmau5 concert, at Frank Lloyd Wright’s masterpiece Fallingwater, around Anish Kapoor’s Cloud Gate at Millennium Park in Chicago, and even at the Super Bowl XLVI halftime show in 2012.

West Herr New York is also sponsoring the event at the supporting level.



Nokia Lumina launch with deadmau5,      Luminous Field, Millennium Park,
Millbank Tower, London
                             Chicago (Luftwerk)
View Video                                                   View Video


Fallingwater 75th Anniversary,                Madonna’s Super Bowl XLVI
Frank Lloyd Wright’s Fallingwater           Halftime Show (Moment Factory)
View Video                               View Video